Ensuring apprenticeships are on the careers agenda

From 1 August 2019, we will be delivering the Apprenticeship Support and Knowledge for Schools programme (ASK) in the London region working with schools, students, teachers, parents and employers to promote apprenticeships to Key Stages 3 to 5.

ASK is funded by the National Apprenticeship Service, part of the Department for Education. The programme assists schools and colleges with their statutory duty to provide impartial careers advice and guidance to young people by delivering a bespoke package of comprehensive information about apprenticeships. We will provide a variety of support including apprenticeship application workshops, parents’ evenings, careers fairs, teacher training and development and practical sessions on using the Find an apprenticeship website to search and apply for apprenticeship vacancies.

Improving apprenticeship awareness  

‘We have long been proponents of the power of apprenticeships – evidenced both through the apprenticeship work we do with delivering the National Careers Service, as well as apprenticeships being a core element of the careers advice and guidance services that we offer direct to schools,’ explains Mark De Backer, Assistant Director for Careers at Education Development Trust. 

‘We have a long history of delivering quality, informed careers advice and guidance in schools and colleges and this programme is a natural extension of our work. ASK is a really exciting programme and we are delighted to be able to continue to enhance young people’s knowledge on opportunities and increase their aspirations.’ 

The ASK programme aims to improve awareness and boost perceptions of apprenticeships, driving growth in applications and supporting progression. This is the first time that the programme has included KS3 as historically it has been for years 10-13. The programme supports the government’s ambition to ensure that every young person receives information to help them to explore the full range of education and training options post-16, including flagship apprenticeship and traineeship programmes.

For further information on the ASK programme see  

If you would like to register your educational establishment for ASK support, please go to