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Earn while you learn: making apprenticeships mainstream

10 March 2017

Teams of Education Development Trust careers experts in the north-east and south-central regions of England have been helping to promote apprenticeships as part of National Apprenticeship Week (6-10 March 2017).

'We already deliver the National Careers Service in the north-east and south-central regions of England and so this tactical project to specifically promote apprenticeships was a natural fit for us; we were really keen to take it on,' explains Donna Montague, area manager at Education Development Trust. 'Because we have such strong foundations already and have built robust, quality networks of partners in our regions, we were able to hit the ground running. In a short space of time, we have been able to extensively promote apprenticeships.'

Raising the profile of apprenticeships

The teams have put together a promotion campaign that includes a series of pop-up events taking place across a network of Job Centres, community centres, libraries and shopping centres. They are also staging 'apprenticeship workshops' where people can find out all they need to know about apprenticeships. A series of 'talking heads' videos are being used across social media and at events whereby potential apprentices can hear from those already working as apprentices in different industries. Compelling infographics, tailored to particular geographic areas or industries, have also been produced to support the campaign.

 'I think a lot of people are surprised at the breadth of choice when it comes to apprenticeships,' continues Donna. 'In the past, they have been limited to certain sectors such as construction and hairdressing but we are able to promote apprenticeships with organisations as diverse as RNLI and the NHS.

'This has been a really exciting project to be involved in,' she concludes, 'and one where we are able to get immediate results as we match up interested candidates with available placements. Our on-the-ground careers advisers are really enthusiastic about promoting apprenticeships and they are reporting really positive responses from young jobseekers.'

Why apprenticeships? This whiteboard animation (opens in a new window) produced for the campaign explains all.

What is in it for me? Hear from keen and enthusiastic Nicola (opens in a new window) and Reece (opens in a new window) as they share their experiences of working as apprentices.

Find out more about our work delivering the National Careers Service – contact us using the link in the footer below.